Archive for the ‘Website Tips’ Category

7 Article writing tips for website optimization

Thursday, April 4th, 2013

Article writing is an effective Search Engine Optimization (SEO) tool. Well-researched and thoughtfully developed articles help attract visitors to a website and improve its ranking on Google and other search engines. If you are planning to write articles for enhancing the visibility of your business on the web, follow the tips given below to make the most out of article writing.

  1. Think of topics on which you can write articles. The topics must be of relevance to your target audience. Remember that you are writing for people, not search engines. So don’t waste your time in guessing what might rank well in search engines.
  1. Before you choose a topic for writing the article, gather as much information as you can about that. If you know the topic well, you can write well. People would like to read through your content and would recommend it to others as well.
  1. Try to be unique. When you are searching for ideas on what to write on topics that you have selected for your website, find out what others have written on similar subjects. It would be good to go through the websites of your competitors to see what they have posted on their individual sites. There is no point writing duplicate or redundant articles. To get visitors to your site, you have to give them something new and fresh to read.
  1. Your article must offer certain value to the readers. It should provide them with some useful tips, suggestions, and advice. If you sell flowers online, for example, you may offer tips on picking up Mother’s day Flowers. Your target audience would surely benefit from the tips that you provide them and would like to visit your website quite often for getting such useful information.
  1. Give a catchy heading to your article if you want it to be read by web users. Catchy headline would hold back the web users and would make them go through the write up.
  1. Avoid writing too long a sentence and paragraphs. Shorter sentences and paragraphs are easy to read and understand.
  1. Always proof read your articles before you publish them on article directories. Make sure your content is 100% error free. Spelling mistakes, grammatical errors, typo errors can affect the quality of your article. Those who read the article written by you may not take you seriously. For leaving a good impression of your company on the web users, develop articles of optimal quality. For article writing, you may contact our team of writers at NET. They are experienced, knowledgeable, and up-to-date with the latest parameters for content development given by Google. We can give you unique, relevant, and high quality content that would help improve your online credibility and popularity.

Things That Can Destroy Website Conversion Rates

Saturday, October 29th, 2011

If you are a business in NYC using Internet marketing to promote your products and services, you need to ensure that you are implementing only the most effective techniques. There is nothing worse than a rolling out a new website with great expectations only to see its performance falling flat. But this happens quite frequently in the online world. In NYC, Internet marketing companies can offer you search engine optimization and social media optimization services but not all of them have the tools to give your website an impressive identity on the web.

If you feel discontented with the performance of your website and social media marketing campaign in New York, here are certain things that you may need to check:

A website that is just ‘I, Me, Myself’: This is a common error on several websites and also on social media profiles used for online marketing. You need to remember that your target audience may not perceive your brand like you do. A good business website needs to speak to its audience and address their needs and expectations. A narcissistic copy would spell death for conversion.

A website that just won’t stop: Irrespective of the numerous qualities that your business products/services possess, it is not good to speak about their ‘benefits’ in thousands of words. Effective NYC Internet marketing strategy calls for precise and to the point description in attention grabbing words and phrases. Remember most visitors are interested in finding out – what’s in it for them and if it is worth the price.

Design over substance: A website designed with jazzy navigational features and loads of pictures and symbols can be very distracting and even irksome to visitors. It is a good idea to be innovative, but not at the cost of clarity and usability. Qualified and experienced NYC Internet marketing professionals always strike a balance between design and content for a website.

A website that leaves the visitors hanging: Every page on a business website must have a purpose. The web pages without a good call to action may leave your audience confused. A business should not force, manipulate or restrict its online audience – it should guide them through its web pages.

NET is a reputed NYC Internet marketing firm that offers services for search engine optimization and social media optimization. We not only help you through the optimization of your online marketing, but also monitor your traffic and rankings. Contact NET for the most affordable and result oriented Internet marketing in NJ and NY.