In the domain of New Media marketing through the Internet, ‘Black Hat’ is a term that refers to cheating and manipulating the search engines for better rankings. Many Internet marketers are tempted to use these unnatural and unethical techniques to improve the visibility of their websites on popular search engines like Google, Yahoo! and Bing.
The business organizations that are interested only in momentary results and fleeting success can use these black hat techniques. However, any business organization that is serious about long term success, effective marketing strategies and wants to enhance its repute amongst existing and prospective customers will always stay away from such unethical practices.
Some of the common black hat techniques that must be avoided include:
Webpage Flooding: Ever seen an advertisement announcing ‘100 page website in 5 minutes’? Small and medium enterprises may go for such offers due to low costs.
The black hat Internet marketers offering such options use a script that instantly creates hundreds or thousands of web pages with keyword stuffed content. Needless to say the quality of content is dismal and only harms the organization’s reputation in the long run.
Doorway Pages: The doorway web pages are created solely for the purpose of being spidered by the search engines and included in the search engine result pages. They are optimized for placement in the search engine result pages by being "stuffed" with keywords and created in bulk. Often, you will notice that the pages are named after the primary keyword being targeted. Once the user reaches a doorway page, it automatically redirects him/her to the ‘real page’.
Webpage Cloaking: This technique is used with the doorway page technique. The idea behind cloaking is to show a doorway page to search engine spiders but the ‘real page’ to web visitors. Both the pages are accessed through the same URL. Special software is employed to identify the search engine spiders and serve the doorway page to them.
Link Spamming: A frequently used black hat technique, link spamming is just a way getting links to the websites of your choice through the use of automated software that accesses unprotected blogs through anonymous web proxies and leaves links in their comments.
At NET we have an established policy of keeping away from such black hat techniques that can provide only short term success if any, for New Media marketing. We use proven, ethical ways to ensure the success of your Internet marketing campaigns. Also try our services for social media marketing New Jersey and see the positive difference that we make for your business' website.