Small and medium-sized businesses marketing locally have unprecedented opportunities with Internet marketing, thanks to the localization of social media and search engine optimization. Marketing success in the modern world is not impacted so much by budget or resources as by the leveraging of right marketing tools. Google Places present enormous opportunities to small businesses including restaurants and bars for increasing online visibility based on proximity, mobility and social search engine optimization.
But why use local marketing with Google Places for your Internet marketing strategies?
- As per Google, the most popular search engine, up to 70 percent of online activity is related to local content.
- Comscore estimates that more than 66 percent of local customers find businesses using local search.
- Almost all the possible information about various products and services can be accessed online and via mobile and digital tablet applications.
If you own a restaurant business you need to use Internet marketing because many of your potential customers may be searching for your services online. This has also increased after improvements in Google Places such as:
- Local maps that highlight popular places are now specifically displayed on the left hand side of the page
- Local places listings appear above the organic listing, enhancing the visibility of local businesses more than national or global ones.
- Google Places marketing ties in Google Maps and all related mobile applications used by potential customers
If you are looking for a reliable SEO firm for your local marketing strategies, your search ends with NET. Our Brandcasters follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website and business a unique identity on the web.