There is an ongoing debate concerning the effectiveness of social media marketing for the B2B segment of the business community. All business organizations do have their official websites but it seems that the value of social media marketing has not still been understood. The business houses feel that this strategy is more suitable for B2C segment where individual or household customers can connect more personally with the organizations offering their favorite products and services. However, the actual truth is that social media also allows different companies to relate to one other.
The well informed customers of today are tired of advertising claims and ‘loud marketing’. They like to research and find the actual truth about the quality of products and services, on their own. Naturally, this holds true for business customers as well. Indeed, they have a better understanding of marketing tactics and know how to explore the qualities of a product or service.
Social media basically involves the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. Through social media, people can connect globally with organizations and businesses across the world. Social media may take many forms such as text, images, audio and video files. Popular social media includes blogs, message boards, podcasts, wikis and vlogs.
B2B organizations can create informative business pages on social networking websites like Facebook to attract the attention of potential clients. All they need to do is to be strategic and pay attention to signal vs. noise. The business pages need to have posts that encourage sharing across the network. They can also boost comments by asking relevant questions but must stay away from simple Yes/No/May Be surveys.
With adequate SEO and the right mix of videos, photos, questions and information, a B2B business can do wonders to push up its popularity amongst clients. It can also target new clients through required modifications in the language and by tailoring the content for mobile and smartphone users. Posting industry articles and latest blogs based on research in their field of business, the B2B organizations can optimize the value of their business pages.
A leading internet marketing company like the NET can choose the best strategies for your online marketing campaigns. We can help you to win more customers for your B2B business by designing the most suitable and effective internet advertising and marketing campaigns.