In New Jersey, Internet Marketing is becoming more and more significant and there are substantial reasons for this trend. Increasing number of people use search engines and social media platforms such as Facebook and Twitter to search for products and services that they want to buy. Interestingly, the use of Internet for searching and shopping is not limited to desktop computers. A recent survey by the Pew Research Center’s Internet & American Life Project reveals that 28 percent of all American adults use mobiles for searching and for social location based services of some kind. This implies that they are keen on purchasing products/services from suppliers near their own location.
The survey also reveals certain other facts:
- 28 percent of smartphone owners use their phones to get directions or recommendations as per their current location
- 9 percent of Internet users set their Facebook, Twitter or Linkedin profiles in a way that location is always included in their status updates and posts
The results of the survey indicate that Americans may not be eager to explicitly share their location on social media sites but they do use the geological capabilities of their smartphones in a different way. Majority of the smartphone owners use their phones to get quick access to location relevant information on the go. This augurs well for small and medium businesses operating at local levels in New Jersey. Internet marketing can be effectively used with emphasis on local search engine optimization for greater success of the marketing campaign.
Local SEO and social media marketing in New York and New Jersey can be used to connect with target customers. Smartphone features like click to call, location mapping functions and visible contact details on the home page of a mobile website help businesses to direct potential customers to their locations. With adequate search engine optimization, a business can also ensure high rankings for its website in location based results.
Smartphone users make purchase oriented searches. This makes it even more important for businesses to use internet marketing in the finest manner. A professional New Jersey Internet Marketing firm can augment its marketing efforts with the required elements.
NET is a NYC internet marketing firm with offices in NY and NJ. We help our clients through superior search engine marketing and social media marketing in New York and New Jersey. Contact us today for the finest local SEO services to give a unique online identity to your business.