Leiby & Hall
The experts at Leiby & Hall are pioneers in the timeshare and vacation sales industry. In fact, they helped to form it into what it is today, with revolutionary sales programs and sequencing techniques still used, some 25 years later, by the biggest and best resort sales companies in the world. So when Pat Leiby and Bill Hall came to us for a new identity and online campaign, we were thrilled to be working with such industry powerhouses. We began by supplying Leiby & Hall with a fresh new logo that reflected the company’s prestige, history, and industry knowledge. We then translated the new logo and style palette to new collateral, including an impressive tri-fold brochure with stepped inserts. Next came new business cards, e-mail signatures, and letterhead for the company. Everything was then pre-flighted for press using top-quality papers and ink processes determined by our designers. After that, we moved on to the Web, the most important factor to any rebranding effort. There, we created a simple, yet elegant and information-rich site filled with contact forms, videos, press outlets, news feeds, blog, and links to social sites. SEO seed terms were researched, selected, and integrated into the site for maximum organic search engine growth. This “new” online strategy was completely foreign to Leiby & Hall, but they knew they needed it to continue to grow their business… they’re clients were online, and a solid Web presence was required to tell their story far and wide. We were with them every step of the way, coaching them through any and all questions they had pertaining to these New Media platforms. So far, business has been great.