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| GLOSSARY CHEAT SHEET:
BRANDCASTING: Maximum diffusion of your brand by our talented team of Brandcasters, masters of technical programming, social media management, blog authoring, and online press release transmittal.
INTERNET BRAND PENETRATION (IBP): Our unique way of exposing your brand on the Web’s superhighways, streets, and even its alleys. Regardless of which route your consumers take, IBP gets them to pull over for a pit stop, take a look, and share what they’ve seen with other travelers.
NON-ADVERTISING: Marketing strategies that promote the consumer’s voice; not the corporation’s. In effect, brand’s saddle the power of social validation and consumer influence.
NON-ADVERTISING PLATFORMS: Search Engine Optimization, Social Media Outlets, Blogs, and Online Press Releases… all platforms our Brandcasters use to spread information organically throughout the Web.
ORGANIC: The natural growth of your online brand to reach “first-page” rankings on search engines.
SEARCH ENGINE OPTIMIZATION: The tools, tricks, and tactics that our Brandcasters use to achieve “first-page” rankings without having to pay the search engines. It’s how we grow your Web presence organically.
BLOG: A type of Web page authored by one or more bloggers—ordinary people who, through their blogs, become citizen journalists, broadcasting their thoughts and opinions to anyone who’s willing to listen.
INTERNET MARKETING: The ultimate marketing machine for today’s brands. Allows marketers to extend the reach of their campaigns through online tools, providing on-demand information, interactive brand-building experiences, consumer feedback, and more. Never have brands been able to be more connected or in-tune with their customers.
SOCIAL MEDIA MARKETING (SMM): Using Social Media Outlets (SMO) like Facebook, MySpace, Twitter, YouTube, and others to spread relevant messages about your products or services. SMM uses the consumer as a medium, promoting dialogue and shared experiences, which in turn fosters social validation—that priceless stamp of public approval that every brand covets.
RELEVANT: Giving consumers what they want. Discovering their motivations, prompting them to listen to what you have to say, then encouraging them to react by creating, sharing, and influencing.
ONLINE PRESS RELEASES: Let your brand’s voice be heard. Written by topic specialists, these are short, expertly written articles that are spread throughout the Web to a vast network of industry-specific publications. |
| Advertising. It’s lost its muster. Even the word is a turn-off. So we’ve created our own version of it—our own way of doing things in an evolving marketplace that’s lost its attention span for corporate messaging.
We call these solutions, NET Marketing, where we carry out our Non-Advertising processes (designed to connect and build a relationship with your consumer), as well as organically spread your brand throughout the Web. Think of Non-Advertising as word of mouth referral, only there are literally millions of mouths (ears, really) listening online.
Enacting these Non-Advertising processes allow us to achieve maximum online exposure for your brand. Or, as we call it: Internet Brand Penetration. It’s all part of getting your messages out there, engaging consumer after consumer along the way. It’s measurable, it’s highly targeted, and it works harder than any print, radio, or TV ad ever will. 
New Media’s Non-Advertising™ platforms are freely accessible to anyone with a computer and an Internet connection. But just because they are readily available to everyone doesn’t mean that everyone is capable of managing them properly. In fact, as simple as it seems, one person can’t do it all. New Media consists of powerful marketing tools that must be strategically managed consistently, cohesively, and creatively by a team of New Media experts. We call them Brandcasters—writers, publishers, programmers, designers, and strategists who understand the details and possibilities of properly managed New Media strategy. Maintaining a New Media strategy in your marketing plan is no longer an option; it’s an essential component that must be professionally monitored to succeed in today’s competitive business world. Are you ready to embrace the marketing power and possibility of New Media? Start protecting and enhancing your online market share now before it’s too late.
There are four platforms of Non-Advertising, listed in detail below:
1: Social Media Marketing
Our Brandcasters use Social Media Outlets (SMOs) like Facebook, MySpace, Twitter, YouTube, and others to spread relevant messages about your products or services. Social Media Marketing (also known as SMM) uses the consumer as a medium, promoting dialogue and shared experiences, which in turn fosters social validation—that priceless stamp of public approval that every brand covets. Management of SMM includes creating/modifying profiles, social networking, promoting content, and optimization.
2: Search Engine Management
Search Engine Management is how our Brandcasters prepare your website for the search engines. This includes keyword research & analysis, linkage, and analytic reporting, so that you achieve the top rankings for your website:
Selecting Key Phrases
Creating New Content
Creating New Landing Pages
Updating Meta-tags
Submitting Sites to Search Engines
Monitoring Rankings
3: Blog Publishing
A blog is a type of Web page authored by one or more bloggers—ordinary people who, through their blogs, become citizen journalists, broadcasting their thoughts and opinions to anyone who’s willing to listen. Blog publishing from our Brandcasters includes researching topics, commenting, and promoting across the Web.
This is another great strategy to get your brand noticed by the search engine crawlers. Online P.R. is diffusing authored, topic-focused press releases throughout the Web using various e-wire applications. Your brand’s message is written, coded, and programmed for easy pick-up by publishers both near and far.
Need a Crash Course on Internet Marketing?
CREATING ORGANIC GROWTH AND LINKAGE
Fig 1. Non-Advertising Platforms are closer to your brand’s website as they engage consumers in a cycle of information exchange. Traditional Media pushes in from the outside, moving consumers closer to online engagement and brand nurturing.
Organic growth is highly prized because it helps your online brand grow exponentially through consumer engagement. In effect, your brand has an increased chance in “first-page” rankings (exposure) on search engines. Greater exposure is accomplished through linkage—the combined sharing and spreading of your message throughout the Web using all advertising platforms available. The higher your linkage, the better your rankings. Neither print, broadcast, nor outdoor media can quantify results the way that true Internet Brand Penetration can.
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| Classic Marketing is still relevant, but it comes with limitations, which is why we developed Net Marketing (remember Non-Advertising?) to fill the gaps.
Unlike NET Marketing, Classic Marketing is “pushed” or “force fed” to the public, with little to no consumer engagement at all. But the good thing about Classic Marketing (and what modern marketers need to understand about its new role) is that it increases offline exposure of your brand and can direct your audience to become engaged with your brand online—where it matters most.
With so many possibilities available in Classic Marketing, it’s important to select the media platforms that best suit your product’s promise and personality. We’ll help you determine the optimal media mix and creative messaging, without overspending or under-targeting—two of the biggest fatalities of Classic Marketing when not used correctly.
OUR CAPABILITIES INCLUDE:
Ad campaigns
Radio/TV
Outdoor
Direct mail and list acquisition
Ambient marketing (Street marketing)
Event planning
Media buying
Rich media banner ads
SMS campaigns (Text messaging)
SEM/Pay Per Click: Our Google Adwords Certified Professionals bring traffic to your site by identifying ideal keywords and phrases at the best prices. This is a way to enhance your exposure immediately while your Non-Advertising processes work to build long-term organic growth and linkage.
E-mail marketing and list acquisition: E-mail Marketing is highly versatile in its pinpoint-accuracy targeting abilities and call-to-action messaging if thought-out and executed correctly. Our Brandcasters manage all aspects of a permission-based campaign’s content creation, opt-out requests, reporting, bounce rates, and more, ensuring that your E-mail Marketing campaigns are nothing short of send worthy and inbox welcomed.
CREATING ORGANIC GROWTH AND LINKAGE
Fig 1. Non-Advertising Platforms are closer to your brand’s website as they engage consumers in a cycle of information exchange. Traditional Media pushes in from the outside, moving consumers closer to online engagement and brand nurturing.
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| No matter what industry you’re in… No matter how much you strategize or innovate… It all comes back to branding. Because let’s face it:
Some of our Branding & Design Solutions include:
• Identity Development
• Product Naming
• Brand Language, Phrasing, and Philosophy
• Logo Design
• Collateral Design and Printing
• Mobile Applications: NET can create mobile applications that provide yet another engaging touch-point in the branding process, including optimizing your website to function better on mobile devices including iPhones and Blackberrys.
• Blog Design: Our designers create blogs that promote seamless communication and interaction with your consumers. With a custom blog from NET, posts and responses are updated faster, consumer engagement is enhanced, and updates from social sites and live feeds are connected in an instant. Branding is maintained and controlled, boosting your company’s credibility and expert status. In the end, your blog will serve as a valuable tool for more effective two-way conversations between your business and your consumers.
• Web design: Today’s websites are so much more than virtual spaces of information—they are essential consumer hubs, providing seamless, engaging brand experiences and on-demand interactive content. A well-designed, well-linked consumer-centric website can boost chatter, increase credibility, extend reach, and send opportunities for both online and offline sales soaring.
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| These days, keeping up with emerging technologies and social trends is as time-consuming as a full-time job. It’s almost impossible for marketers and business owners to stay ahead. So we’ve created a series of Workshops and Seminars to help you confidently face the changes. |
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