A recent article in the Wall Street Journal (WSJ) talked about companies who cut back on direct mail finding out that their clients are also dropping off as a result of that cut-back and regaining them when the company went back to their direct mail marketing strategy.
Now I found that article very, very surprising because I'm a total online media geek. Give me a phone and a computer and I am in heaven with text messaging, skying, facebooking, tweeting, and emailing. You get the point, I'm a total new media addict. I also do email marketing, direct mail, cold calling, etc. along with my team members to get myself out there in front of customers. But if I had a choice, I'd stick to doing all business through the Internet.
I never thought I'd say this but perhaps it's time to step back and take a look at direct mail campaigns again more comprehensively. If a company can spend $4000 and win $270K in business (according to the WSJ article I reference above), I can certainly spend some money to get a lot of business!
Ok so all of you who are so used to receiving dozens of texts and emails from me, look out! A direct mail postcard may be in your physical mailbox sometime soon!
Tags: Direct_Mail, Email_Marketing, Facebooking, Tweeting
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