The Global Social Media Check-up is yet another social media usage study released by Burson-Marsteller. The study shows that:
- Globally, 65% of Fortune 100 companies have active accounts on Twitter
- 54% have a Facebook fan page
- 50% have a YouTube channel
- 33% have a corporate blog.
Overall though, only 20% of Fortune 100 companies, globally, are using all four platforms. Only 20%!!! What are they thinking? If they can do one or two, they can certainly do all four.
But the good news again is that Twitter is the platform of choice for 65% of them. So get yourself on Twitter and make sure you are focusing on balancing quality AND quantity of your Twitter participation. What I mean is be sure to have "Quality" content while you continue to build the "Quantity" or number of followers who will read your tweets.
Tags: facebook, Fortune_100_On_Twitter, twitter