Archive for 2012

« Older Entries

Compelling SEO Content for Leads and Conversions

Monday, December 24th, 2012

Content is still the king and if you are really working for the success of your internet marketing campaign in New Jersey and New York, creation of fresh, interesting and distinctive content is crucial. Creation and distribution of engaging content is a proven SEO strategy for both on page and off page optimization. Well known for its SEO services in New Jersey and New York, NET Marketing Consulting Group has a team of experienced and talented writers to create the content that can truly engage your target audience.

The purpose of any SEO tactic is to pull, retain and increase traffic for your website. With the roll outs of Panda and Penguin updates by Google, the significance of content for visibility, and ranking of site is also evident. 

But how can a business create content that actually works for its site and makes the brand a winner in the online world? Here are a few tips that prove helpful for developing and optimizing online content:

  • 1.Get your content authored by a writer who truly comprehends the nuances of your business. This ensures that the information provided is accurate, informative and not simply a replication of content on the websites of your competitors.
  • 2.Before the content goes live on your website or an article directory, make sure that is has been proof read thoroughly. Small typo errors on the web can be very embarrassing and also impact your rankings in search engine results.
  • 3.If your content is in the form of a new blog or has been written simply to describe a business product or service on the website, use the primary keyword in the title. This prompts search engine crawlers to reflect your portal in prominent rankings.
  • 4.Wherever possible, split content on your webpage into subparts and bullet points. You can also use subheadings in a way that they include a dexterous use of keywords. This increases the keyword density without making the content superfluous and helps in improving the search engine rankings of your website.

Another important thing to remember  – for long term search engine optimization results, always stay away from black hat SEO techniques such as shadowing, cloaking, doorway pages, content duplication, link spamming, keyword spamming, and ingestion of irrelevant keywords! NET Marketing Consulting Group has helped thousands of small and medium enterprises across the states with its SEO services in New Jersey and Orlando. Contact us today for content writing services for successful digital marketing campaigns.

Tags:
Posted in Search Engine Optimization (SEO) | No Comments »

Strategies to Perk up Your Online Reputation

Tuesday, December 18th, 2012

In this era of digital marketing, a business ought to know views of people about its products, services and the brand as an entity. Your customers and suppliers rely heavily on reputation before they venture into purchases, investments and any relationship with your brand – internet is a free and most popular source that is referred to for such information! Naturally then, good 'online reputation' matters. The volume of consumer generated media on the web is really high and it grows with every passing minute Nonetheless, with a comprehensive plan to monitor online reviews, it is possible to manage online reputation.

Here are four important ways to get organized for this task:

1) Chalk out a plan: Like any other business marketing strategy, online reputation management (ORM) calls for proper planning. Randomly jumping on to social networking sites, blogs and customer forums without a plan would cause lots of confusion and problems. You need to have a team of competent people and identify the sites that have the largest and most vocal membership on the web. You also need to constantly monitor and participate on such communities.

2) Identify the things that really matter: On the World Wide Web, a new blog goes live every four or five seconds but many of these do not attract much attention. At the same time there are posts and discussions that become viral and create lots of online noise. A way to measure engagement is to check the number of pages viewed in a session or the amount of time an average visitor spends on the site. The efforts of a business should be focused on the forums and social media sites that have the largest and most vocal audiences – these will be the places where a business can expect to see conversations that matter for its reputation.

3) Monitor with proven analytical tools: There are several online tools to monitor online brand reputation. Some of these are designed to automatically scan blogs, forums and other social media outlets and capture any mention of the terms or phrases you specify – the name of your company, or a product/service. Google Alerts for instance allows you to specify the terms you want to monitor and sends you an email each time it encounters this term with a link to the site where it was found. It is your job then to check the mention and see how it is related to your reputation on the web.

4) Promote: Besides checking the mention of brand on the Internet, it is important to proactively promote its good image. This can be through posting of engaging articles, press releases or videos – the more relevant, engaging and interesting they are, the better it is for brand image.

The key to successful online reputation management is persistence and a dogged determination to maintain positive brand perception in the online world. This is exactly what we do at NET Marketing Consulting Group. Outsource your ORM work to us and enjoy a good rapport with your customers, business partners and suppliers!

Tags:
Posted in Google | No Comments »

The Many Benefits of Internet Marketing

Saturday, December 15th, 2012

In today’s world, with new trends of marketing and brand promotion emerging every now and then, it is important to stay ahead and adopt reliable marketing methods that can propel your business in the right direction. Internet marketing is all about presenting your company, through the various platforms made available by internet, to the public in a manner that leaves a lasting impact and helps in the overall growth of the company. There are several agencies offering internet marketing services in New York. With so many options available it becomes important to choose wisely and go for an agency that offers premium internet marketing services. One such consultancy is NET marketing. It is a marketing consultancy with a difference. Our marketing strategies are designed keeping in mind, customer behaviour and choices, in effect, helping your business to prosper and flourish.

Traditional forms of marketing are no more able to arouse interest and are inching towards becoming obsolete. The need of the hour is to break free from the monotony of common marketing methods and think out of the box.

Internet marketing is a wide domain that covers display advertising, search engine marketing (SEM), search engine optimization (SEO), content marketing, video marketing and the like. SEO services providers New York can improve the visibility of your site. This in turn, will help you acquire more clients and rake in large profits. Websites that rank higher get more visitors as compared to the ones that do not have a good ranking. Another internet marketing services, content marketing incorporates the use of compelling content to evoke interest among the viewers. Press releases are a great way to get noticed. Our team of professional writers are adept at writing informative press releases. Apart from press releases, blogs and articles promoting your company can be of great help.  Social media marketing has been making waves as a method of marketing that can render amazing results. It focuses on the use of social media forums such as facebook, twitter and youtube to promote your business.

NET marketing is a marketing consultancy that is unlike any other agency. We can help your business reach where it is supposed to be, in front of your customers and ahead of your competitors.

Tags:
Posted in Internet Marketing | No Comments »

Effects of Negative Reviews on Search Engine Optimization

Tuesday, December 11th, 2012

It is no doubt important to use ethical, updated and proven techniques for search engine optimization or SEO. A number of small and medium enterprises use professional SEO services in New Jersey, New York and Florida to ensure good visibility for their websites in the search results of Google, Bing and Yahoo! At the same time, businesses also need to ascertain that their portals are being reflected in search engine results for the right reasons – poor reviews and negative comments can severely affect not only the online reputation but also the SEO rankings of a website. 

One of the most challenging aspects and harsh truths of marketing in the online world is that satisfied and happy customers do not post as many reviews as the unhappy, embittered, and dissatisfied ones. The complaints and bad reviews posted by them are in turn read by millions of web visitors who, based on such feedback may form a poor opinion of the concerned brand.

Business organizations need to understand that their search engine rankings are also impacted by negative reviews. For instance, Google is one of the most reputable sources of information and web users rely on it due to its ability to publish quick and quality search results. Studies show that the algorithms of Google do push up a website that has positive reviews as (according to the search engine) it can be a reliable source of information for visitors. Conversely, if a business has a number of bad reviews, Google will push the site down the results page or may not display its links in SERPs at all.

Online reputation management is therefore very important not to simply maintain a good ‘reputation’ in the digital world but also for SEO. A tool like Google Alert can help businesses to be aware of what people are saying about their products/services online. Relevant issues can thus be addressed in time to avoid bad PR and poor rankings. For the businesses that use Internet for marketing, online reputation management and SEO is indeed important for survival!

At NET Marketing Consulting Group we have a team of professional and experienced SEO personnel who are passionate about online marketing. Contact us today for customized solutions for SEO, SMO and online reputation management in New Jersey, New York and Florida.

Tags:
Posted in Search Engine Optimization (SEO) | No Comments »

Videos for Internet Marketing in Orlando

Friday, November 16th, 2012

Uploading optimized videos on your business websites and social media profiles is a good way to showcase your products and services to target customers. Popularity of online videos is quite evident from the increasing number of daily visits on sites like YouTube and Vimeo. As per the official data on YouTube statistics page, there are more than 800 million unique user visits and more than 4 billion hours of video are watched every month on the site. Obviously then, any business using the online world for marketing and advertising in Orlando ought to use such a popular platform.  Optimized videos also pull search engine crawlers and help you increase traffic on your own website.

Web designers combine the elements of colors, graphics, sound and animation to draw the attention of target audience to your products and services. An impressive online video enhances brand reputation and gives a unique identity to your business. It may be to describe and demonstrate the functions of your products, to introduce your company, for webinars or online conferences or simply to advertise your business products – videos do attract traffic for your website and must be a part of your strategy for internet marketing in Orlando.

A creative approach and use of appropriate search optimization techniques is integral to the success of web videos. Ideally, the length of a video clip used for digital marketing or advertising should not be more than 6 minutes. Unless you really some have crucial product functionality, feature or a service to showcase (especially for B2B customers), videos with very long duration may turn off your audience. They also take considerable time to load on slow networks. To ensure that your online video helps in improving the ranking of your website, use thumbnail optimization, and title optimization techniques. You may also tag your videos on sites like YouTube and Vimeo with key phrases that are reflective of your primary web content.

While working on your videos, always remember the psyche of your target audience, their language and preferences to ensure they drive audience to call to action tabs!

At NET Marketing Consulting Group, we have a team of qualified and experienced professionals to design and optimize videos for your websites. We also help you load and share them on social media platforms. Contact us today for any work on online videos for success of your digital marketing campaign.

Tags:
Posted in Internet Marketing | No Comments »

Keep Away From these Black Hat Techniques for Search Engine Optimization

Monday, November 12th, 2012

With an increase in number of websites in the online world, business owners and internet marketing pros in Florida, New Jersey and New York are trying all possible ways to keep their online portals in top online search results. Unfortunately, some of them also get tempted to use ‘black hat techniques’ for SEO. These are used to cheat and manipulate the search engines for better rankings. Black hat SEO techniques typically reflect one or more of the following characteristics: They –

  • Override search engine rules and regulations
  • Create a poor user experience on the website
  • Present the content unprofessionally in different visual or non-visual ways – to search engine crawlers and to search engine users.

Three common black hat techniques that you need to beware of include:

Doorway Pages: These are exclusively made to be captured by the search engine crawlers so that the pages get reflected in search engine results. Doorway pages are basic HTML pages that are tailored for a few keywords or phrases, and are programmed to be visible only to specific search engines and their crawlers. They are irrelevantly stuffed with keywords and are created in bulk. The page is usually named after the primary keyword being targeted. When the users reach the doorway page, they are automatically redirected to the ‘actual page’ – which is very loosely related to the search that was performed.

Keyword Stuffing: This is one of the most frequently used black hat techniques for search engine optimisation. As it sounds like, keyword stuffing implies placing as many (primary and secondary) keywords and phrases as you possibly can in your web content. It is naive to use keywords ad nauseam because even if a search engine crawler gets duped and makes the website visible, the actual visitors will quickly move away from the website when they see banal or useless content on it. 

Link Spamming: A frequently used black hat SEO strategy, link spamming is simply a method of getting links to your websites with the use of automated software. This malicious software accesses unprotected blogs through anonymous web proxies and leaves links in their comments sections. With a link on different blogs and online forums, you may be able to direct some traffic to your website but if these links are left on blogs unrelated to your website, they will either be ignored or will tarnish your online reputation.

At NET Marketing Consulting Group, we follow a strict policy of keeping away from black hat SEO techniques.  Our goal is to offer internet marketing services New york that not only bring more leads and conversions for our clients’ business in NY, NJ and FL but help them maintain an excellent reputation in their domains. Call us today for the finest online marketing strategies for your business.

Tags:
Posted in Search Engine Optimization (SEO) | No Comments »

Optimizing Content For Internet Marketing

Thursday, November 8th, 2012

Most of the business owners across New York, New Jersey and Florida now clearly understand the significance of internet or digital marketing to create awareness and enhance popularity of their product and services. Further, there is no dearth of internet marketing services in these states. What is important however is the presence of trustworthy partner who can actually bring measurable results for success of digital marketing. At NET Marketing Consulting Group, our clients often ask us about the tactics that we employ for developing and optimizing content for successful internet marketing. Here are a few things that we take care of:

Theme for content What is the page about? Who will read the published content? Answers to these questions are essential to frame a theme for any online collateral. Understanding the nature of the concerned product or service is the first step to developing optimum content for same.

Purpose of the page Once the nature of concerned business offering is understood, you need to know the purpose of the page. Is it a news update, a blog post, a press release, a white paper or case study, a sales pitch or a user manual with tips and instructions? What is the objective of the page? If for instance, the purpose is to announce the opening of a new restaurant franchise in the town it can be presented as a press release.

Optimization of the page – Authoring the content in a natural and lucid way is the initial step in the right direction. After Panda and Penguin update, a search engine like Google looks at the relevance of content while ranking the sites – it is crucial therefore to develop unique content that truly relates to the product/service in an acceptable manner. The internet is replete with pages that are carbon copies of each other and this is why you need to focus on the originality of your content. Other things that need attention include

  •   Relevant keywords for the content
  •   Links to other pages if any
  •   Appropriate title, description and heading for content

NET Marketing Consulting Group professionals understand that one size does not fit all and this is why analyze the precise needs of a website before developing and optimizing its content. Our goal is to ensure that your marketing goals are met. Contact us today for customized solutions to successful digital marketing and SEO services in New York and New Jersey.

Tags:
Posted in Search Engine Optimization (SEO) | No Comments »

Internet Marketing Tools: SEO Services

Friday, November 2nd, 2012

Internet has completely revolutionized the way people search for products today. By typing any query in the search box of the famous search engines, you can find hundreds of results.  However, people normally hit on the search results that are within the top three pages of a search result page, often finding the answers that make the result query on the later pages to go unnoticed. As a result, the links of websites on later pages do not get any traffic leading to their failure. With the help of SEO services in New Jersey a website can get ahead of its competition by attracting more traffic to it.  NET Marketing Consulting Group has a team of experienced search engine professionals which can create a feasible internet marketing strategy and implement this strategy to ensure that it delivers favorable results throughout.

In order to be successful globally, every business requires a robust online presence. In order to promote their business activities online, they take in the services of internet marketers. The professionals undertake successful marketing strategies to guarantee superior results. One of the strategy followed largely nowadays is SEO; Search Engine Optimization. The main purpose of undertaking this strategy is to optimize a website to be shown up among top results in search engines such as Google, Yahoo or Bing. Unless your website is highly known and popular, customers do not visit it directly. They carry out their search by typing some specific keywords. Through Search Engine Optimization, your website is brought up on the topmost pages though insertion of such keywords in the content that satisfies a user’s need.

The professionals carry out proper assessment of your website and then take a suitable step. They first analyze what are the things which are lacking in your site for SEO purposes. All the things which are lacking are reported to you so that the same can be corrected for delivering effective results. If required, they also define what all keywords are suitable for your website.

At NET Marketing Consulting Group, internet marketing is strategically utilized to enhance your brand’s online presence. Contact NET Marketing Consulting Group services if you need SEO services Orlando. Contact us today for the implementation of successful internet marketing strategy for your business.

Tags:
Posted in Marketing Consulting | No Comments »

Internet Marketing: Newest Marketing Tool

Monday, October 22nd, 2012

Marketing any business online can be slightly devastating in the beginning as one tends to struggle regarding the strategies to adopt for building up quality web traffic. A successful internet marketing campaign would include a few steps that could be customized for maximum results. With the help of services offered by experienced internet marketer, it becomes easy and simple to bring success to an online business. NET Marketing Consulting Group is one of the leading internet marketing agencies that carry out New Jersey internet marketing effectively to mount up your website on search engines.

There are numerous internet marketing strategies that can be undertaken to bring a website into the limelight, such as:

  • Search Engine Optimization: SEO is the most significant feature of internet marketing. SEO is not simple to carry out personally. It is advisable to hire professional SEO services for best possible results. The experts work on the website content and make it rank higher on search engine result pages. This enables a visitor to locate your business easily.
  • Pay per Click Policy: PPC advertising programs allow you to fit into the search results. You need to pay only a very tiny amount to each customer who clicks on any of your ads. This method is very effective in getting you results much faster than any other internet marketing method. A professional expert can help you to keep a constant check on the PPC metrics to ensure that you are making good profits.
  • Use of Social Media: Today, social media is one of the most preferred platforms to promote a business online.  It would be a good idea to pick on one of the available platforms first and then try out the rest after judging the response. As most people are into social media like Facebook, Twitter, and others these days, this strategy may work wonders for your business.

A successful internet marketing campaign amalgamates all the above strategies for maximum results. NET Marketing Consulting Group has been the leading New Jersey internet marketing firm in NJ, NY, and FL for years and helps businesses to meet and exceed their online marketing goals. Contact us today for the implementation of successful e-marketing strategy for your business.

Tags:
Posted in Internet Marketing | No Comments »

Internet Marketing Management

Friday, October 12th, 2012

Internet marketing is often seen as an arduous task by people. Rather, if done correctly, it is the easiest way to promote out a business in the market. Internet marketing services are imperative strategic partners for all business owners. However, Internet Marketing Companies who provide comprehensive web solutions at affordable rates are a necessity for businesses who want to remain viable during tough economic times. NET Marketing Consulting Group’s has a team of experienced search engine professionals who can create your Internet Marketing Strategy, implement your Strategy, and ensure that it delivers ongoing results throughout.

With big ideas in their mind, they work out a proper marketing plan. For them every situation is unique and every customer is different. Be it any field such as estate developer, medical doctor, human resource manager, or CEO of a financial institution, the professionals are well equipped in carrying out the promotions efficiently. The market is continuously changing with time. In such a scenario, professionals know very well how to deal with the change pertaining to marketing industry. Professionals take in account the taste and preferences of the customers. As a result, your site gains maximum traffic and huge group of customers.

Search Engine Optimization Strategy is among the most successful marketing solutions. The experts identify new keywords to continue to build your website’s positioning for various search results. Whatever strategy they prepare out, content remains the focal point for each task. Not only, content and keywords, but social networking as well has become an important ingredient to make your Search Engine Optimization Strategy workable. There are proficient internets marketing services in New York that work to improve your online presence.

NET Marketing Consulting Group is one the most reputable Internet marketing firm in New Jersey and New York. We offer exceptional services for marketing your business online in New Jersey, New York and Florida. Consult us for affordable and proficient new media marketing services if you want to give a zoom to your biz in NJ, NY or FL. Contact NET Marketing Consulting to discuss your Internet Marketing Management requirements. Once you talk to our experts, you are sure to see the value of our Internet Marketing Management services.

Tags:
Posted in Internet Marketing | No Comments »

« Older Entries