Archive for November, 2012

Videos for Internet Marketing in Orlando

Friday, November 16th, 2012

Uploading optimized videos on your business websites and social media profiles is a good way to showcase your products and services to target customers. Popularity of online videos is quite evident from the increasing number of daily visits on sites like YouTube and Vimeo. As per the official data on YouTube statistics page, there are more than 800 million unique user visits and more than 4 billion hours of video are watched every month on the site. Obviously then, any business using the online world for marketing and advertising in Orlando ought to use such a popular platform.  Optimized videos also pull search engine crawlers and help you increase traffic on your own website.

Web designers combine the elements of colors, graphics, sound and animation to draw the attention of target audience to your products and services. An impressive online video enhances brand reputation and gives a unique identity to your business. It may be to describe and demonstrate the functions of your products, to introduce your company, for webinars or online conferences or simply to advertise your business products – videos do attract traffic for your website and must be a part of your strategy for internet marketing in Orlando.

A creative approach and use of appropriate search optimization techniques is integral to the success of web videos. Ideally, the length of a video clip used for digital marketing or advertising should not be more than 6 minutes. Unless you really some have crucial product functionality, feature or a service to showcase (especially for B2B customers), videos with very long duration may turn off your audience. They also take considerable time to load on slow networks. To ensure that your online video helps in improving the ranking of your website, use thumbnail optimization, and title optimization techniques. You may also tag your videos on sites like YouTube and Vimeo with key phrases that are reflective of your primary web content.

While working on your videos, always remember the psyche of your target audience, their language and preferences to ensure they drive audience to call to action tabs!

At NET Marketing Consulting Group, we have a team of qualified and experienced professionals to design and optimize videos for your websites. We also help you load and share them on social media platforms. Contact us today for any work on online videos for success of your digital marketing campaign.

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Keep Away From these Black Hat Techniques for Search Engine Optimization

Monday, November 12th, 2012

With an increase in number of websites in the online world, business owners and internet marketing pros in Florida, New Jersey and New York are trying all possible ways to keep their online portals in top online search results. Unfortunately, some of them also get tempted to use ‘black hat techniques’ for SEO. These are used to cheat and manipulate the search engines for better rankings. Black hat SEO techniques typically reflect one or more of the following characteristics: They –

  • Override search engine rules and regulations
  • Create a poor user experience on the website
  • Present the content unprofessionally in different visual or non-visual ways – to search engine crawlers and to search engine users.

Three common black hat techniques that you need to beware of include:

Doorway Pages: These are exclusively made to be captured by the search engine crawlers so that the pages get reflected in search engine results. Doorway pages are basic HTML pages that are tailored for a few keywords or phrases, and are programmed to be visible only to specific search engines and their crawlers. They are irrelevantly stuffed with keywords and are created in bulk. The page is usually named after the primary keyword being targeted. When the users reach the doorway page, they are automatically redirected to the ‘actual page’ – which is very loosely related to the search that was performed.

Keyword Stuffing: This is one of the most frequently used black hat techniques for search engine optimisation. As it sounds like, keyword stuffing implies placing as many (primary and secondary) keywords and phrases as you possibly can in your web content. It is naive to use keywords ad nauseam because even if a search engine crawler gets duped and makes the website visible, the actual visitors will quickly move away from the website when they see banal or useless content on it. 

Link Spamming: A frequently used black hat SEO strategy, link spamming is simply a method of getting links to your websites with the use of automated software. This malicious software accesses unprotected blogs through anonymous web proxies and leaves links in their comments sections. With a link on different blogs and online forums, you may be able to direct some traffic to your website but if these links are left on blogs unrelated to your website, they will either be ignored or will tarnish your online reputation.

At NET Marketing Consulting Group, we follow a strict policy of keeping away from black hat SEO techniques.  Our goal is to offer internet marketing services New york that not only bring more leads and conversions for our clients’ business in NY, NJ and FL but help them maintain an excellent reputation in their domains. Call us today for the finest online marketing strategies for your business.

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Optimizing Content For Internet Marketing

Thursday, November 8th, 2012

Most of the business owners across New York, New Jersey and Florida now clearly understand the significance of internet or digital marketing to create awareness and enhance popularity of their product and services. Further, there is no dearth of internet marketing services in these states. What is important however is the presence of trustworthy partner who can actually bring measurable results for success of digital marketing. At NET Marketing Consulting Group, our clients often ask us about the tactics that we employ for developing and optimizing content for successful internet marketing. Here are a few things that we take care of:

Theme for content What is the page about? Who will read the published content? Answers to these questions are essential to frame a theme for any online collateral. Understanding the nature of the concerned product or service is the first step to developing optimum content for same.

Purpose of the page Once the nature of concerned business offering is understood, you need to know the purpose of the page. Is it a news update, a blog post, a press release, a white paper or case study, a sales pitch or a user manual with tips and instructions? What is the objective of the page? If for instance, the purpose is to announce the opening of a new restaurant franchise in the town it can be presented as a press release.

Optimization of the page – Authoring the content in a natural and lucid way is the initial step in the right direction. After Panda and Penguin update, a search engine like Google looks at the relevance of content while ranking the sites – it is crucial therefore to develop unique content that truly relates to the product/service in an acceptable manner. The internet is replete with pages that are carbon copies of each other and this is why you need to focus on the originality of your content. Other things that need attention include

  •   Relevant keywords for the content
  •   Links to other pages if any
  •   Appropriate title, description and heading for content

NET Marketing Consulting Group professionals understand that one size does not fit all and this is why analyze the precise needs of a website before developing and optimizing its content. Our goal is to ensure that your marketing goals are met. Contact us today for customized solutions to successful digital marketing and SEO services in New York and New Jersey.

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Internet Marketing Tools: SEO Services

Friday, November 2nd, 2012

Internet has completely revolutionized the way people search for products today. By typing any query in the search box of the famous search engines, you can find hundreds of results.  However, people normally hit on the search results that are within the top three pages of a search result page, often finding the answers that make the result query on the later pages to go unnoticed. As a result, the links of websites on later pages do not get any traffic leading to their failure. With the help of SEO services in New Jersey a website can get ahead of its competition by attracting more traffic to it.  NET Marketing Consulting Group has a team of experienced search engine professionals which can create a feasible internet marketing strategy and implement this strategy to ensure that it delivers favorable results throughout.

In order to be successful globally, every business requires a robust online presence. In order to promote their business activities online, they take in the services of internet marketers. The professionals undertake successful marketing strategies to guarantee superior results. One of the strategy followed largely nowadays is SEO; Search Engine Optimization. The main purpose of undertaking this strategy is to optimize a website to be shown up among top results in search engines such as Google, Yahoo or Bing. Unless your website is highly known and popular, customers do not visit it directly. They carry out their search by typing some specific keywords. Through Search Engine Optimization, your website is brought up on the topmost pages though insertion of such keywords in the content that satisfies a user’s need.

The professionals carry out proper assessment of your website and then take a suitable step. They first analyze what are the things which are lacking in your site for SEO purposes. All the things which are lacking are reported to you so that the same can be corrected for delivering effective results. If required, they also define what all keywords are suitable for your website.

At NET Marketing Consulting Group, internet marketing is strategically utilized to enhance your brand’s online presence. Contact NET Marketing Consulting Group services if you need SEO services Orlando. Contact us today for the implementation of successful internet marketing strategy for your business.

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