Archive for December, 2012

Compelling SEO Content for Leads and Conversions

Monday, December 24th, 2012

Content is still the king and if you are really working for the success of your internet marketing campaign in New Jersey and New York, creation of fresh, interesting and distinctive content is crucial. Creation and distribution of engaging content is a proven SEO strategy for both on page and off page optimization. Well known for its SEO services in New Jersey and New York, NET Marketing Consulting Group has a team of experienced and talented writers to create the content that can truly engage your target audience.

The purpose of any SEO tactic is to pull, retain and increase traffic for your website. With the roll outs of Panda and Penguin updates by Google, the significance of content for visibility, and ranking of site is also evident. 

But how can a business create content that actually works for its site and makes the brand a winner in the online world? Here are a few tips that prove helpful for developing and optimizing online content:

  • 1.Get your content authored by a writer who truly comprehends the nuances of your business. This ensures that the information provided is accurate, informative and not simply a replication of content on the websites of your competitors.
  • 2.Before the content goes live on your website or an article directory, make sure that is has been proof read thoroughly. Small typo errors on the web can be very embarrassing and also impact your rankings in search engine results.
  • 3.If your content is in the form of a new blog or has been written simply to describe a business product or service on the website, use the primary keyword in the title. This prompts search engine crawlers to reflect your portal in prominent rankings.
  • 4.Wherever possible, split content on your webpage into subparts and bullet points. You can also use subheadings in a way that they include a dexterous use of keywords. This increases the keyword density without making the content superfluous and helps in improving the search engine rankings of your website.

Another important thing to remember  – for long term search engine optimization results, always stay away from black hat SEO techniques such as shadowing, cloaking, doorway pages, content duplication, link spamming, keyword spamming, and ingestion of irrelevant keywords! NET Marketing Consulting Group has helped thousands of small and medium enterprises across the states with its SEO services in New Jersey and Orlando. Contact us today for content writing services for successful digital marketing campaigns.

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Strategies to Perk up Your Online Reputation

Tuesday, December 18th, 2012

In this era of digital marketing, a business ought to know views of people about its products, services and the brand as an entity. Your customers and suppliers rely heavily on reputation before they venture into purchases, investments and any relationship with your brand – internet is a free and most popular source that is referred to for such information! Naturally then, good 'online reputation' matters. The volume of consumer generated media on the web is really high and it grows with every passing minute Nonetheless, with a comprehensive plan to monitor online reviews, it is possible to manage online reputation.

Here are four important ways to get organized for this task:

1) Chalk out a plan: Like any other business marketing strategy, online reputation management (ORM) calls for proper planning. Randomly jumping on to social networking sites, blogs and customer forums without a plan would cause lots of confusion and problems. You need to have a team of competent people and identify the sites that have the largest and most vocal membership on the web. You also need to constantly monitor and participate on such communities.

2) Identify the things that really matter: On the World Wide Web, a new blog goes live every four or five seconds but many of these do not attract much attention. At the same time there are posts and discussions that become viral and create lots of online noise. A way to measure engagement is to check the number of pages viewed in a session or the amount of time an average visitor spends on the site. The efforts of a business should be focused on the forums and social media sites that have the largest and most vocal audiences – these will be the places where a business can expect to see conversations that matter for its reputation.

3) Monitor with proven analytical tools: There are several online tools to monitor online brand reputation. Some of these are designed to automatically scan blogs, forums and other social media outlets and capture any mention of the terms or phrases you specify – the name of your company, or a product/service. Google Alerts for instance allows you to specify the terms you want to monitor and sends you an email each time it encounters this term with a link to the site where it was found. It is your job then to check the mention and see how it is related to your reputation on the web.

4) Promote: Besides checking the mention of brand on the Internet, it is important to proactively promote its good image. This can be through posting of engaging articles, press releases or videos – the more relevant, engaging and interesting they are, the better it is for brand image.

The key to successful online reputation management is persistence and a dogged determination to maintain positive brand perception in the online world. This is exactly what we do at NET Marketing Consulting Group. Outsource your ORM work to us and enjoy a good rapport with your customers, business partners and suppliers!

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The Many Benefits of Internet Marketing

Saturday, December 15th, 2012

In today’s world, with new trends of marketing and brand promotion emerging every now and then, it is important to stay ahead and adopt reliable marketing methods that can propel your business in the right direction. Internet marketing is all about presenting your company, through the various platforms made available by internet, to the public in a manner that leaves a lasting impact and helps in the overall growth of the company. There are several agencies offering internet marketing services in New York. With so many options available it becomes important to choose wisely and go for an agency that offers premium internet marketing services. One such consultancy is NET marketing. It is a marketing consultancy with a difference. Our marketing strategies are designed keeping in mind, customer behaviour and choices, in effect, helping your business to prosper and flourish.

Traditional forms of marketing are no more able to arouse interest and are inching towards becoming obsolete. The need of the hour is to break free from the monotony of common marketing methods and think out of the box.

Internet marketing is a wide domain that covers display advertising, search engine marketing (SEM), search engine optimization (SEO), content marketing, video marketing and the like. SEO services providers New York can improve the visibility of your site. This in turn, will help you acquire more clients and rake in large profits. Websites that rank higher get more visitors as compared to the ones that do not have a good ranking. Another internet marketing services, content marketing incorporates the use of compelling content to evoke interest among the viewers. Press releases are a great way to get noticed. Our team of professional writers are adept at writing informative press releases. Apart from press releases, blogs and articles promoting your company can be of great help.  Social media marketing has been making waves as a method of marketing that can render amazing results. It focuses on the use of social media forums such as facebook, twitter and youtube to promote your business.

NET marketing is a marketing consultancy that is unlike any other agency. We can help your business reach where it is supposed to be, in front of your customers and ahead of your competitors.

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Effects of Negative Reviews on Search Engine Optimization

Tuesday, December 11th, 2012

It is no doubt important to use ethical, updated and proven techniques for search engine optimization or SEO. A number of small and medium enterprises use professional SEO services in New Jersey, New York and Florida to ensure good visibility for their websites in the search results of Google, Bing and Yahoo! At the same time, businesses also need to ascertain that their portals are being reflected in search engine results for the right reasons – poor reviews and negative comments can severely affect not only the online reputation but also the SEO rankings of a website. 

One of the most challenging aspects and harsh truths of marketing in the online world is that satisfied and happy customers do not post as many reviews as the unhappy, embittered, and dissatisfied ones. The complaints and bad reviews posted by them are in turn read by millions of web visitors who, based on such feedback may form a poor opinion of the concerned brand.

Business organizations need to understand that their search engine rankings are also impacted by negative reviews. For instance, Google is one of the most reputable sources of information and web users rely on it due to its ability to publish quick and quality search results. Studies show that the algorithms of Google do push up a website that has positive reviews as (according to the search engine) it can be a reliable source of information for visitors. Conversely, if a business has a number of bad reviews, Google will push the site down the results page or may not display its links in SERPs at all.

Online reputation management is therefore very important not to simply maintain a good ‘reputation’ in the digital world but also for SEO. A tool like Google Alert can help businesses to be aware of what people are saying about their products/services online. Relevant issues can thus be addressed in time to avoid bad PR and poor rankings. For the businesses that use Internet for marketing, online reputation management and SEO is indeed important for survival!

At NET Marketing Consulting Group we have a team of professional and experienced SEO personnel who are passionate about online marketing. Contact us today for customized solutions for SEO, SMO and online reputation management in New Jersey, New York and Florida.

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