Archive for October, 2009

Google’s Social Search

Wednesday, October 28th, 2009

So I Joined the Experiment! I mean, I joined the Google Social Search experiment. I was curious to find out what the hoopla was all about and decided that to understand it first hand, I should participate first hand.

And I discovered that the whole concept is quite simple.

Google now allows you to search updates made by your friends on the various social networks they play in. To see these results from your friends, you need a Google account, need to be signed in to it, and need to be connected to others using that Google profile. Then when you search on phrases, Google will list results that also show updates from your friends on that particular topic you decided to search on?

Confused? Don’t be. Here’s an example:

If you search on “Beauty Salons in Orlando”; your Google search results will also include content from your friends who are in your social networks, if they happen to be discussing or sharing opinions on “Beauty Salons in Orlando”;

Some people are palpitating over “privacy concerns” with such data being so readily visible. However, remember that Google is showing data that is already readily available in a public timeline somewhere. All this search function does is, consolidating the content and presenting it to you in the form of search results.
Brilliant I say because it streamlines the whole search process and provides content that can become more trustworthy since I also see content from my “trusted” network.

Google Social Search will feature content from Twitter, Flickr, Friendfeed, Gmail, etc. but not yet from Facebook. That’s because Facebook has different privacy requirements than other social sites. Betcha they’ll come up with a workaround soon, no one’s going to stop Google from dominating the search industry!

Here’s a link that will give you more details about Google Social Search: http://www.google.com/support/websearch/bin/answer.py?answer=165228

Join the experiment (as Google calls it) by visiting http://www.google.com/profiles!

TMI makes you vulnerable to Cyber thieves!

Wednesday, October 21st, 2009

Too much Information (TMI) is a very apt phrase to describe what goes on, on social networking sites. People share everything; not realizing that the information they share is all PUBLIC and visible to anyone and everyone.

Employers are searching social networks to research prospective employees. FBI is monitoring them to find criminals; and thieves are monitoring and actively searching social networks to find victims!

Yes, this was bound to happen when it is so common for people to share their vacation plans, their purchasing decisions, and so much more.

Vulnerability from cyber hackers can be reduced by doing the following:

  • Changing passwords regularly (every 2 weeks or 30 days)
  • Setting web privacy to “high”
  • Being careful when clicking on links posted by others
  • Reporting spam and accounts that may have been compromised to cyber hackers
  • Using robust security software to continually clean computer from viruses, cookies, and malware

But reducing vulnerability from criminals is even more important and easy. Just follow the NO TMI rule and DO NOT:

  • Share vacation plans
  • Advertise that you are alone at home
  • Advertise that your home will be vacant for the night or weekend or for any period of time
  • Discuss girlfriend / boyfriend location
  • Discuss specific plans for movies, dinner, etc.
  • Discuss college campus selection for kids

You get the point. Do NOT share any information which clues criminals on finding you and victimizing you in any form.

Social networking is fun but it can be dangerous too. BEWARE!

SPAM – The New Four Letter Word!

Monday, October 19th, 2009

Say the word “SPAM” and people cringe. Anyone and everyone who deals with emails and electronic information feels the SPAM blues and wishes they could somehow avoid it.

I read a tweet today that said something to the effect of “I hate SPAM more than I hate the real chatty person sitting next to me on an airplane”. That’s saying something!

Some more common forms of spam include promoting phishing sites; enticing users to download a video or an application; malicious code or rouge code which provides others access to your profile and personal information.

Since Social Networking thrives on “you scratch my back, I’ll scratch yours”, “friends” on social networks are more than happy to open links, forward information you request be forwarded, etc. And guess what? This results in an instantaneous SPAM infection to others, unknowingly!

Here are some techniques which will prevent you from being a SPAM-spreader:

  • Set your website privacy settings on “high to protect your identity.
  • Think before you accept friend requests – do you know or want to know this person?
  • Limit access to your profile
  • Careful what you click on; links may be dangerous
  • Report Spam to site owner when you encounter it

Be careful out there, SPAMMERS are not always “harmless”

Four effective and interesting ways to integrate Twitter in your website

Friday, October 16th, 2009

As social media marketing becomes an integrated part of one’s marketing strategy, effectively using tools like twitter, facebook and the likes becomes important. Website agencies who can weave the components together and make them interwork effectively gain an edge over other.

Utilizing twitter integration tools with your website increases its effectiveness and results in more hits and traffic. These tools will convert your website visitors into Twitter followers:

1.Twitter buttons: Twitter buttons provide a simple and effective way to quickly promote your twitter account on your website. Easy to integrate with around 40 different sizes and shapes, twitter buttons are a must have for any website today. And what more, the service also automatically creates html for you which can be embedded directly into your website.

twitter1
2.Twitter Widgets: Twitter widgets are a simple and effective way to show your twitter activity on your website. The widget can be configured to show your last few tweets on your website and can simple rest on your website side bar. Effective way to get your readers involved without wasting prime website real estate.

NETMC twitter widget
3.TweetSuite: Tweetsuite is a wordpress plugin which provides for a full featured tweetback service for your wordpress blog. It’ll allow you to track the Tweets associated with blog posts. Tweetsuite has some impressive functionality like the ‘Retweet’ and ‘Tweet this’ buttons. Also, it allows you to gather total conversation around a blog post. A must have plugin for any serious wordpress blog.

4.Chirrup: While tweetsuite works on wordpress blogs, chirrup is a service which can pull tweets from any platform. This is how they describe themselves:

  • “Chirrup fetches all of the replies from Twitter, and sorts them by URL so you can have a comment feed for each page in your site“.
  • What does this mean? This means that even a simple html website can be armed with a twitter based commenting system and gain advantage of Social Media.

NETMC chiirrup
More to come….get Twitter now (No, I don’t get paid by Twitter to promote them, lol)

Friendster files for its fifth social networking patent

Friday, October 16th, 2009

friendster

Friendster.com – one of the top global social networking website based on traffic (Source Comscore August 2009) announced that the US patent and trademark office has awarded it a patent on “Method for Sharing Relationship Information Stored in a Social Network Database with Third Party Databases” (U.S. Patent No. 7,478,078).

This becomes the fifth patent awarded to friendster, validating Friendster’s innovative excellence in the field of social networking.

The awarded patent is for sharing information stored in the database of the social networking platform with another database. It is also for owners of the second database to use this information to better manage their customer engagement and targeting.

Friendster allows people to meaningfully participate in discussions with others in exciting and fun ways. Will this patent helps it get an edge over its competition?

Facebook, watch out. Myspace may no longer be competition but Friendster?

Facebook 3.0 for iPhone

Tuesday, October 6th, 2009

Facebook has the best #1 iPhone application in the iTunes store, and with the arrival of Facebook 3.0, I am sure it will maintain its top position—or even break its own record.

The Facebook 3.0 iTunes App comes with a host of new features, enhancements, and fixes. It includes viewing upcoming friends’ birthdays, the ability to see upcoming events and RSVP to them, write notes, read friends’ notes, and a lot of other cool features.

And there’s something for everybody in this latest app. For photo and video fans, the new version allows them to upload videos and photos to Facebook directly from the iPhone. It also allows creating and managing albums, photo tagging, and updating your profile picture. You can now zoom-in on photos, see news feeds as the Facebook website, and visit links in a built-in browser as well.

As a die-hard iPhone user, I love the new Facebook iPhone version 3.0 app, and I can’t wait to see what the future will bring.

Social Media Advertising

Tuesday, October 6th, 2009

A year ago, who knew that Yahoo! and other sites that prospered through advertising revenues were going to get their biggest advertising competition from social networking websites? comScore Inc, a marketing research company recently published a study that showed that one of every five ads is viewed on a social networking site!

The study by comScore also showed that MySpace and Facebook delivered over 80% of the adverts delivered on social networking category.

So why is advertising on social networking sites becoming so popular? (I say getting popular because not everyone has adopted it yet).

Well, a few reasons:

  • Social networking sites have a huge reach—reach that becomes viral—multiple connections are possible.
  • Advertisers become participants in the “socialscape.” They are part of the conversation.
  • Ads can be engaging, not static: commenting, gifts, polling… actions can be embedded into the ads.
  • Friends can see other friends engaging into these opt-in ads.
  • Advertisers can tell their stories in meaning, relevant, authentic ways through social media advertising.
  • Social networking advertising is highly targeted, not just demographically, but more importantly, psychographically—so the advertiser’s reach is more effective.

These factors make social media advertising more cost-effective than other online advertising platforms.

Quite a few big name players are spending big bucks on social networking advertising. Isn’t it time you switched to a more lucrative form of online advertising?

Get out there!