There is an ongoing debate on the efficacy of social media marketing for the B2B segment of the business community. All business organizations do have their official websites but at times the value of social media marketing is not fully understood. Some business houses feel that this strategy is more suitable for B2C segment where individual or residential customers can connect more personally with the organizations supplying their favorite products and services. However, the actual truth is that social media also allows companies in B2B segment to relate to one other.
Well informed customers of today are tired of advertising claims and ‘loud marketing’. They like to research and find the actual truth about the quality of products and services, on their own. Naturally, this holds true for business customers as well. Indeed, they have a better understanding of marketing tactics and know how to explore the qualities of a product or service.
Social media basically involves the online technologies and practices that people use to share views, insights, experiences and perspectives with each other. Thanks to social media platforms, people can also connect with organizations and businesses across the world. Content on these platforms may take many forms such as text, images, audio and video files. Popular social media forms include blogs, message boards, podcasts, wikis and vlogs.
Any B2B organization can create an informative business page on social networking websites like Facebook and Twitter. However, to attract the attention of potential clients, they need to be very strategic and pay attention to signal vs. noise. The business pages ought to have posts that encourage sharing across the network. The number of comments can be increased by asking relevant questions but it is wise to stay away from banal Yes/No/May Be surveys.
With adequate SEO and the right mix of videos, photos, questions and information, a B2B business can do wonders to push up its popularity amongst clients. It can also target new clients through required modifications in the language and by tailoring the content for mobile and smartphone users. Posting industry articles and latest blogs based on research in their field of business, the B2B organizations can optimize the value of their business pages.
NET Marketing Consulting Group is known for its internet marketing services in NY. We choose bespoke marketing and branding strategies for your online marketing campaigns and help you to win more customers for your B2B business.