The number of smartphone brands in the market has increased over the past 5 years and new, innovative models are being introduced almost every month. With such trends, mobile apps obviously play an important role in complementing your overall brand marketing strategy. This is why in addition to its SEO services in New Jersey and New York, NET Marketing Consulting Group also offers mobile application development solutions.

There are several ways in which a business can use mobile apps to improve its sales and enjoy more popularity among target customers. Well developed mobile applications can provide brands a ready source of income.

Owning a mobile phone is not a mere style statement anymore. As per a report by Comscore in July 2012, 114 million Americans used smartphones. The number has only increased since then. Indeed smartphones are becoming a necessity for users who like to keep a tab on their emails and access the internet on the go. Mobile apps are also the core components of these devices.  Studies show that mobile advertising is also popular and brands are investing in it in a huge way. The acquisition of AbMob by Google also proves the actual power of mobile applications in the content of mobile brands.

With more than 1,500,000 apps in the market, brands also want to ensure that their applications get the attention that they deserve. Features like screen resolution, colors, contrast and font size play a significant role in the design and development of any mobile application. At NET Marketing Consulting Group, our approach may be device centric or application centric, but we always ensure that the end result gives an application that can effectively engage the users of our clients’ mobile apps. 

A business can choose a certain set of apps but brand marketing also involves sponsoring applications to reach a built-in audience. While creating apps, designers need to constantly focus on the specific goals and purposes the business wants the apps to serve. Concentrating on certain apps goes a long way in helping the brand to get more recognition for offering fresh and new applications. A business can also offer the ‘lite’ version of an app free while charging a nominal fee for ‘full’ versions.

Apps do enhance marketing for brands and are not a standalone entity for them. NET Marketing Consulting Group develops your mobile apps as per your specific marketing goals. We also help you optimize your websites for better functionality on mobile devices.