Interesting! A two-day London summit had social media activists from across the globe exploring ways to combat extremism using popular social networks. The event was organized by Jason Leibman who is the co-founder of the Alliance for Youth Movement and who stated that popular social networks like Facebook, Youtube, and Twitter are critical tools to fight extremism.
  
He reiterated the point that we always tell our prospects and clients – which is that social networks provided a wider reach at lower cost and allow the spread of powerful messaging in an easy manner.

I found that there are many ways people are using social networks for political awareness. Twitter was used to protest Iran's censorship on the Internet, people in Nigeria are using their phones to help people learn more about the next elections, and we ourselves know that the biggest social media success story is our US president Barack Obama who systematically created an outreach that is unparalleled anywhere, through popular social networks.

So the uses for social networks continue to grow and surprise some of us. We, the hands-on practitioners of social marketing feel that it's time for a lifestyle change for businesses. Businesses need to embrace social media today because that's the only way we'll all be able to remain viable, current, and engaged.