Archive for the ‘facebook’ Category

Social Media Blog: Malware Loves Social Networks!

Thursday, April 1st, 2010

Cyber criminal activity is growing and social networking sites are leading the pack in helping spread this activity. No, not intentionally but by virtue of the fact that social networking sites allow ease of sharing content, malware is easy to pass around.

According to a new report released by Blue Coat, a cyber security firm, cyber criminal activity is spreading so rapidly that security solutions providers are unable to keep up and continue to play catch-up.

Blue Coat reported that online storage and software downloading sites were two of the most common sites where malware was hidden. However what was most concerning in Blue Coat's report was that since social networking sites accounted for 25% of top internet activity, that's where most of the cyber attacks are happening. When networking on popular networking sites like Twitter and Facebook, opening links that contain malware is the leading cause for the spread of malware.

We've seen such attacks on Twitter where a user gets a tweet asking him or her to change their password and the minute they do so, their account is hacked into.

Some simple, common sense steps will help you from falling victim to malware and cyber criminal activity:

  • Change your passwords on a regular frequency
  • Make your passwords complicated enough so they cannot be guessed. Trust me, "password" is NOT a good password.
  • Use tools like Tweetdeck for Twitter where you can "preview" links before opening them.
  • Do NOT click on links sent to you via Direct Message (DM) on Twitter from someone you know
  • On Facebook, use caution when accepting friend requests from people even if they are connected to others in your network
  • Think before you post ANYTHING, and I mean anything. Sharing vacation plans online, is a strong no-no.
  • Use caution when providing your information on new sites, you can't know how secure or not secure they may be.

Social networking requires MORE not less caution than before. Before, all we had to worry about was spam in our emails. Now, it's real-time information that's out there for anyone and everyone to see. Prevention is better than cure when networking online; so prevent the "bare-all" behavior and you'll be fine.

 

Social Media Blog: Leveraging Social Media to Fight Extremism

Wednesday, March 17th, 2010

Interesting! A two-day London summit had social media activists from across the globe exploring ways to combat extremism using popular social networks. The event was organized by Jason Leibman who is the co-founder of the Alliance for Youth Movement and who stated that popular social networks like Facebook, Youtube, and Twitter are critical tools to fight extremism.
  
He reiterated the point that we always tell our prospects and clients – which is that social networks provided a wider reach at lower cost and allow the spread of powerful messaging in an easy manner.

I found that there are many ways people are using social networks for political awareness. Twitter was used to protest Iran's censorship on the Internet, people in Nigeria are using their phones to help people learn more about the next elections, and we ourselves know that the biggest social media success story is our US president Barack Obama who systematically created an outreach that is unparalleled anywhere, through popular social networks.

So the uses for social networks continue to grow and surprise some of us. We, the hands-on practitioners of social marketing feel that it's time for a lifestyle change for businesses. Businesses need to embrace social media today because that's the only way we'll all be able to remain viable, current, and engaged.

 

Social Media Blog: Ok, we get it, Facebook is finally # 1!!

Monday, March 15th, 2010

Well, here's more research and now it appears that finally Facebook IS the number one site accessed by internet users as of last week. According to an Internet Research company, Hitwise, Google got 7.03% of all web visits while Facebook got 7.07%.

Hmmm……….

Ok so Facebook and Google will probably play this number 1 or number 2 dance until a real winner emerges or a third player enters the competition. Google or Facebook, it matters not to me, I visit both frequently but I do visit Google more than Facebook. Perhaps it's the nature of my business or perhaps it's that I just like Google more for now.
 

Social Media Blog: So Where Are You? Facebook & Twitter Ready to Implement Location Feature

Wednesday, March 10th, 2010

As if the "bare all" online is not enough, now users can share their location with their friends online any time. Facebook says it will add a "friend location information" which will be introduced at a developer conference in April 2010. So what will this friend location do? Basically you can where you are when you updated your status with your friends.

Twitter plans to do just that with its geolocation feature in it's site soon, perhaps to beat Facebook to it?
 
So why is this "location" sharing so important that Facebook and Twitter are going live with it? And you know that others will follow suit, right?

Well, mainly because users can get localized news and find local people in their area. The power of this will help businesses seeking to do localized marketing.
 
But as I eluded to above with my "bare-all" comment, won't this geolocation create additional vulnerability for social network users? Criminal activity is growing on social networks so is it really wise for social networks to introduce a feature which will drive more criminal behavior?
 
When and how will social networks balance "access" with "safety"?

 

Social Media Blog: Businesses, are you ready for mobile ecommerce?

Sunday, March 7th, 2010

Move over computer, you are becoming extinct; well at least slowly moving into oblivion as far as social networking sites go. Comscore, a company which reports web metrics found that 1 of 3 smartphone users accessed social networking sites through their mobile browsers. Facebook saw a 112% increase in mobile users and Twitter saw a 347% increase.

Comscore senior VP of mobile thinks that "Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser."

The mobile social media access numbers reported by Comscore are staggering when you think about it. Over 25 MI Facebook users and approximately 5 million Twitter users logged in using mobile browsers.
 
Here's some food for thought for all business owners out there:

You know that mobile users aren't just logging into Facebook and Twitter through their mobile browsers. They're doing other browsing too; from buying quick ticket items to ordering food.

Are you ready with a "MOBILE" compatible website for these mobile users?

Social Media Blog: Facebook Gripings Protected Under the 1st Amendment???

Friday, March 5th, 2010

I always tell my kids to be careful what they say and to be extra careful about what they write in emails or online. Now I read about this case of a high school student who sued a principal and won because her online posts were protected under the 1st amendment and I'm just waiting to hear my kids debate the issue with me.
 
Here's what happened.
 
A federal magistrate in Florida has ruled that a student who created a Facebook page to complain about her teacher was protected under the 1st amendment. Apparently in 2007, a senior named Katie Evans said this about her teacher "the worst teacher I've ever met". She took down the page a few days, got suspended by the school's principal, and got moved from her advanced placement classes to regular classes. The principal got sued and the magistrate ruled that the suspension was unconstitutional AND asked the principal to compensate the student who was "wrongly" suspended.
 
Should social networking sites where people bare their deepest emotions and post things sometimes without thinking be protected under the 1st Amendment? But then where will we draw the line? Will criminals who brag about their crimes online also be protected? I don't know about this social networks and free speech.
 
Do I hear the attorneys world over taking a deep breath and preparing themselves to defend people who find themselves demoted, fired, jailed because of what they wrote online?

Social Media Blog: Asian Companies Shy Away from Twitter & Facebook

Wednesday, March 3rd, 2010

79 percent of Fortune Global 100 companies are at least on one of the following four social media platforms: Twitter, Facebook, YouTube, or a Corporate Blog.This according to Burson-Marsteller, a company that conducts studies on social media usage.

However, the same study found that Asian companies are shying away from Facebook and Twitter, focusing more on using local platforms that are used in their country or region. Those social networks include Mixi in Japan, CyWorld in South Korea and Baidu Spaces and Renren in China. These Asian companies appear to limiting their usage of Facebook and Twitter only to communicate with consumers in international markets. They prefer the local social networks for reaching their most targeted audience.
 
According to Burson-Marsteller, Asian companies are more concerned about time, money, and measurement of their social media involvement thus making their use of social networks much more conservative.

Social Media Blog: Department of Defense’s Social Media Policy Annoucement

Monday, March 1st, 2010

Ok, so better late than never right? I'm talking about the Social Media policy finally unveiled by the Department of Defense on Feb 26, 2010. And perhaps keeping the new way of communication in mind, Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs, broke the news of the policy announcement on his Twitter feed.

So it appears that the military will allow it's troops to access popular social networking sites like YouTube, Facebook and Twitter from their "non-classified computer network" also known as NPRNET (for Non-classified Internet Protocol Router Network.)

This is huge people! Think about it, we're talking about the unbending, conservative military. Troops who wish to stay in touch with family and friends will now be able to do so and they'll also be able to share information with others who may be interested in what's happening with our military personnel stationed in remote locations.

The policy includes provisions to balance access with the necessary security measures to protect against malicious cyber and virus attacks. And naturally the policy also includes provisions to restrict access to pornography, gambling and hate-crime related sites.

As with all military policies, local commanders have the discretion to shut down the access to social networking sites. If a commander is uncomfortable with social networks, the troops will more than likely not be able to access the sites either which may cause unhappiness among the troops.
 

Social Media Blog: Google AND Facebook Together, finally!

Thursday, February 25th, 2010

Finally!! Google and Facebook are together! Isn't it great? Ok, what I mean by "together" really is that Google has started indexing and showing Facebook results in it's own real-time feed. Until now Goolge was only showing Twitter and MySpace results.
 
However what's this? Facebook will only share about 3 million of its page information that has celebrity, business, and organization information with Google. When it comes to Bing, Facebook's allowing them to view all user updates. Facebook has over 400 million users, making it the largest social networking site.

In a way, it's good that all updates are not being shown on Google. How annoying would it be to scroll through real-time Facebook content to try to find relevant business information you may be looking for?

 

Social Media Blog: Facebook Vs Google, the battle lines are drawn.

Sunday, February 21st, 2010

Well, if you have a Facebook account, you know how much time you spend on Facebook and you also know how much time others are spending, right? Now we have statistics that show that Facebook is the 2nd most popular site from a total number of visitors perspective.

Compete Inc, (a company which publishes research data on these kinds of interesting web & other stuff) published results that showed that Facebook's 134 million unique visitors in January bypassed Yahoo's 132 million unique but was just short of the 147 million unique visitors on Google.

Another statistic reported by Compete was that users spent 11.6% of their web time on Facebook which is more than double the time they spent individually on Yahoo or Google.

I think that Facebook's popularity is largely due to the connectivity it offers which no other site currently offers. Even Google Buzz just doesn't have the same "connectivity" and interactivity which I feel Facebook offers.
 
Will Facebook bypass Google in traffic sometime soon? Well, given the January 2010 numbers reported by Compete Inc (shown above), I think that that could happen sooner rather than later. It's not just the sheer volume of users interested in networking with family and friends that will make Facebook the number one site. I think it's also because Facebook offers personal and business interactions; what with the fan page and group participation opportunities that no other site offers. LinkedIn and Google's Buzz have a few features that may grow over time but I feel that they have a while to go before they catch up with Facebook.